Customer story
How Astra Payroll used Bookable Schedule from Boomerang to increase meetings booked by 120%
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2.2×
meetings booked
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100%
sales pipeline filled in less time
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0
follow-up emails required
Let us help you fill up your pipeline faster.
John Mason-Smith left The Independent Payroll Provider Association and The Payroll Group conferences
in high spirits. With around 300 attendees representing 132 companies, he was able to have an initial
conversation or get contact information from almost half of them.
Ordinarily, John used a scheduling link to set up follow-up meetings. But after the launch of
Bookable Schedule from Boomerang, he decided to conduct a test. He sent 66 people his usual scheduling
link. He then sent the other 66 an email with a clickable, always up to date Magic Live Calendar from
Boomerang inserted directly into the message.
The result? The scheduling link only yielded five meetings, even after sending reminder emails. The
Bookable Schedule email with the Magic Live Calendar netted eleven meetings. He didn’t send reminder
emails to that group because his pipeline was already full!
As John puts it, “I'd call a 120% increase in booked appointments (with substantially less effort) a
good day. 😉”
"I schedule a lot of meetings! I've found that my response rate with Bookable Schedule has gone
through the roof. ”
John Mason-Smith
Owner at Astra Payroll Consulting
Boomerang features John can’t live without:
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Personalization
He customizes meeting names to include the company name and customize the time period.
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Easy rescheduling flow
He loves that people can reschedule without having to go through a lengthy process to get a meeting
re-booked.
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Time zone handling
He makes it easy for everyone by showing both his time zone and the time zone of the person he’s inviting.
Who doesn't want to book more meetings and win more sales?
